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Naadam: A Vivid Practice of Ethnic Communication, Exchange and Integration from the Perspective of Intergroup Contact Theory
Abstract
Allport proposed the Intergroup Contact Hypothesis, which posits that intergroup contact facilitates greater understanding of outgroups and, on this basis, reduces ethnic prejudices, playing a positive role in mitigating interethnic conflicts and tensions. Based on extensive empirical research, Allport outlined four optimal conditions for intergroup contact that promote positive outcomes among ethnic groups. For China, a multi-ethnic developing country, communication, exchange and integration among ethnic groups represent crucial avenues for enhancing mutual understanding and fostering interethnic friendships. Active interethnic contact and exchange strengthen ethnic unity and reinforce the centripetal force of the Chinese nation. This paper analyzes the Communication, Exchange and Integration among ethnic groups at the Naadam Fair in Inner Mongolia through the lens of the four optimal conditions for intergroup contact proposed by the theory of interethnic contact: equal status, shared goals, intergroup cooperation, and institutional support. The aim is to provide theoretical insights for the interethnic development of China's diverse ethnic groups and the construction of harmonious ethnic relations
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