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Volume 7, 2025 - Issue 2

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Analysis of Key Influencing Factors for Enhancing the Brand Value of Eco-Agricultural Products in Northwestern Sichuan under the Dual Carbon Goals

by Qinxue He 1
1
Sichuan Minzu College
*
Author to whom correspondence should be addressed.
JGSR  2025 7(2):150; https://doi.org/10.69610/j.gsr.20250401
Received: / Accepted: / Published Online: 1 April 2025
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Abstract

This study systematically analyzes the key factors influencing brand value enhancement for ecological agricultural products, using ecological products from Northwestern Sichuan as a case study. It uncovers the multidimensional components affecting brand value, highlighting the significance of ecological agricultural products in promoting sustainable agricultural development and their distinctive market characteristics and environmental benefits. The research reveals that brand value is significantly shaped by Brand Communication Strategy, Product Differentiation Strategy, and Marketing Innovation. A case study approach explores ecological agricultural brands, and products from Northwestern Sichuan, summarizing the factors contributing to their success. Empirical research substantiates the fundamental nature of these influencing factors. The comprehensive analysis indicates that building a robust brand image and adopting effective marketing strategies are essential for increasing the brand value of ecological agricultural products. Looking forward, industry participants are encouraged to strengthen brand development and optimize consumer experiences to navigate the intensifying market competition, thus achieving dual ecological and economic benefits.

Keywords: Ecological agricultural products; Brand value; Consumer behavior; marketing management; Product differentiation; Brand awareness.;
Copyright: © 2025 by He. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
He, Q. Analysis of Key Influencing Factors for Enhancing the Brand Value of Eco-Agricultural Products in Northwestern Sichuan under the Dual Carbon Goals. Journal of Globe Scientific Reports, 2025, 7, 150. doi:10.69610/j.gsr.20250401
AMA Style
He Q. Analysis of Key Influencing Factors for Enhancing the Brand Value of Eco-Agricultural Products in Northwestern Sichuan under the Dual Carbon Goals. Journal of Globe Scientific Reports; 2025, 7(2):150. doi:10.69610/j.gsr.20250401
Chicago/Turabian Style
He, Qinxue 2025. "Analysis of Key Influencing Factors for Enhancing the Brand Value of Eco-Agricultural Products in Northwestern Sichuan under the Dual Carbon Goals" Journal of Globe Scientific Reports 7, no.2:150. doi:10.69610/j.gsr.20250401

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